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Holographic princess Hatsune Miku has been blessing pizzeria chain Domino’s with her support, including appearing on the delivery mopeds for Tokyo orders and providing her likeness for a rather elaborate Miku smartphone app.
The suitably cringe-inducing video, featuring no less than the boss of Domino’s:
In addition to the Mikuped, their new smartphone app also boasts a GPS Mikulocator, Miku-pizza AR interaction and Vocaloid replacement of Domino’s awful order tracking video.
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Domino’s Japan is already well known for its eccentric marketing (recent promotions saw them offering discounts to patrons who received their pizza wearing a beard, Fuuka style “dasa-T,” twintails, or speaking their hometown dialect), although aside from an interminable One Piece promotion anime tie-ups have traditionally been the exclusive preserve of mega-rival Pizza Hut.