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Hi-Chew Name Change From Katakana to English Angers Japanese Fans

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Morinaga & Company has announced that it will change the name on its logo from katakana to English for a more global appeal, and angered Japanese fans aren’t having any of it. The Hi-Chew soft candies were first released in 1975 as edible chewing gum, a solution to the Japanese cultural taboo against taking food […]

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